ne strategy to overcome the problem of imbalance between the demand and supply of
road transportation that causes congestion is to apply transport demand management
(TDM). TDM is a series of transportation policies aimed at achieving sustainable transportation
by reducing the use of private vehicles and prioritizing public transport and/or
non-motorized vehicles. The level of public acceptance of TDM largely determines the success
of TDM implementation. Through the Value Belief Norm Theory approach, it can be
seen that public acceptance of TDM policies will be influenced by how high the norm of
community partiality towards the environment. The level of public acceptance of a TDM
regulation can also be measured by the Public Policy Acceptance (PPA) Model. The results
of the study proved that acceptance of TDM strategy implementation was quite significantly
influenced by the pro-environment attitude of the community. The PPA model result
showed that people tend to be skeptical of the implementation of TDM policies.