Abstract. Regional state company of drinking water Tirtamarta Yogyakarta had made a
break through by developing products in mineral water. Hence, now they were building
mineral water manufacturing called “Ayo”. The aim of the study was to conduct a
feasibility research of the new manufacturer in terms of marketing and financial aspects.
Endorsed by the demand of targeted market in mineral water and strong suggestion from
city state of Yogyakarta to develop the business, it was significant feasible. The financial
study showed that payback period was faster than the targeted investment period. Net
present value (NPV) generated positively. Benefit cost ratio (BCR) was greater than 1
(one) and internal rate of return (IRR) placed in the range 14% was greater than the
discount factor (DF) = 12%. Thus the business feasibility study in both marketing and
financial factor concluded to be feasible to operate.